Church of God of East FlatbushClient's Objective:Church of God, East Flatbush in New York launched Operation Urban Impact, a $33 million dollar campaign to build an inner city ministry center. The church wanted to develop a unique brand that would encompass their mission to the inner city and the world, a brand that would have an inner city and global appeal.
Challenge:The key part of this project was creating a logo that would have an inner city and global appeal. Since this is a New York based community, it was important to tie this element into the logo. The logo was the key to the success of this brand development because it will serve as the signature for Operation Urban Impact.
Results:NeatWorks Inc incorporated different elements into the logo to capture the key themes desired by the client. The final logo gave direction to what the brand colors and style would be. Each piece used in the campaign was designed to communicate the unique vision of the ministry and special care was given to the creation of a large brochure to outline the project. NeatWorks also worked closely with vendors to keep printing prices low, as well as coordinated shipping for the vision-casting events.
Solutions:- Campaign Logo
- 16 page Brochure
- 52 page Proposal
- Presentation Packaging
- Campaign Posters
- Capital Campaign Pocket Folder
- 4 page Brochure
- Commitment Card
- Keepsake Bookmarks
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