In the first quarter of the year, the ABAC board engaged the services of NeatWorks Inc to develop a fresh online image for the organization. ABAC is one of the largest media organizations in the Southeast.

Before

After

Their membership is comprised of approximately 1000 media sales, research, planning, and buying professionals, advertisers and agency representatives.

The project required a slight refresh of the ABAC logo, a new website with a more appealing and engaging look that without losing their original organizational colors. The new site was built in a Content Management System which will make it easy for ABAC members to easily update their site, communicate more effectively with their members about upcoming events and showcase past events in a more engaging manner. 

About ABAC

ABAC was established in the late sixties/early seventies by a local group of broadcast professionals. The founding members sought to provide a professional forum devoted specifically to broadcast concerns, as the Atlanta Ad Club was largely focused on print media in those days. Originally Atlanta Broadcast Executives Club (ABEC), our organization was re-named Atlanta Broadcast Advertising Club in the seventies.

ABAC is a non-profit organization whose goals are:

• To unite responsible persons who are professionally engaged in radio, television and other broadcast related fields
• To encourage ever-higher standards for electronic advertising and for the broadcast industry in performance, public responsibility and business practices