NeatWorks Inc announced today the release of a redesigned, content-rich Web site, www.simtrol.com, for Simtrol, Inc. (OTCBB: SMRL), an innovative developer of enterprise-class software solutions that manage the extended network of connected devices.

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With its ability to centrally control, monitor, diagnose, and schedule devices that reside on an enterprise’s extended network, Simtrol’s Device Management Platform optimizes asset utilization, reduces energy consumption, and delivers quantifiable ROI for organizations in numerous industries.   

The new web site conveys the value of Simtrol’s Device Management Platform and how it applies to specific industries. Each industry category solution is illustrated with a challenge and solution analysis.

NeatWorks Inc and its message development partner Soleado Marketing were tasked with refining the core message, creating web content and developing a site architecture that enhances engagement and interaction of site visitors, conveys product value and, ultimately, drives new business.

NeatWorks Inc and Soleado Marketing developed an effective information architecture for each section of the new site. The focus was to communicate the benefits of Simtrol’s Device Management Platform through images and content that simplify complex data and make it easy for prospects to understand the benefits of implementing the platform. The elements used had to communicate the core benefit across different industries and it had to do so clearly and concisely.

“Neatworks Inc. was a great partner in helping us relaunch our website to better engage with customers, partners, and prospects,” commented Matt Finger, Simtrol’s Vice President of Marketing and Program Management.  “Neatworks’ creativity and attention to detail enabled us to quickly and effectively communicate the numerous features and benefits of our Device Management Platform.  We are excited to use our new website as a key component of our refocused sales and marketing efforts.”  

“Working with Simtrol on this project afforded us the exciting opportunity to help shape the online presence of a company offerring a technology that is transforming the device management space.”

- Kene Iloenyosi CEO at NeatWorks Inc.

About NeatWorks Inc

NeatWorks Inc.(www.neatworksinc.com) is a web strategy company that combines high-impact creative, direct marketing savvy and proven business strategies to help its clients engage their site prospects, increase website conversion rates and turn website traffic into inquiries, leads and sales. Their core belief is that a website is a critical business tool for any organization and it is important to treat it as such. Web traffic is important, but Web Conversion is critical.

About Simtrol Inc.

Simtrol enables enterprises to manage an increasingly complex world.  Simtrol’s flagship Device Manager™ software powers enterprise-wide solutions that manage, control, maintain, and diagnose non-traditional connected assets.  For more information about Simtrol, please visit www.simtrol.com.  

About Soleado Marketing

Soleado Marketing is a sales-focused marketing agency that helps growth-hungry clients capitalize on an ever more diverse and selective customer population via unique messaging, targeted strategies and differentiated tactics.  For more information, visit www.soleadomarketing.com.