The NeatWeb Conversion Process

Developing a successful website requires a well-defined process and clearly defined marketing goals. Our proprietary NeatWeb conversion process is a framework and methodology to plan, design, build and optimize high-impact websites. It’s the result of working with clients since 2003 to design websites that drive action.

Unlike most generic website development frameworks, NeatWeb is not a one-size-fits-all solution. Rather, it’s a comprehensive discovery and implementation process that helps define every aspect of your target audience. It’s a proven methodology that works to align every element of your site to make a connection with your visitors and drive higher conversion rates.

The NeatWeb conversion process comprises the following elements:

• Web Audit

This first phase includes messaging, design, traffic, audience and keyword audits. These audits help you better define the message you want to convey and the look you want to present, the specific audience you need to reach and the keywords these prospects are using to find solutions to their problems.

• Message Positioning and Definition

This next phase involves identifying the critical problems your audience is trying to solve, the solutions you provide and how these solutions specifically address their problems. It includes an analysis of what your competitors are saying and how they’re positioning themselves. And it involves a deep examination of your audience’s psychographics to better determine their attitudes and tastes.

• Imagemotion

“Imagemotion” involves an analysis and review of the emotions that come with your audience’s “pain points” or problems. We use the information from the other NeatWeb phases to list emotions that convey the benefits of your solution. We develop an image “storyboard” to communicate those emotions. And we begin crafting persuasive, keyword-rich copy based on these motivators.

• Design and Development

In this phase we develop the site’s architecture, persuasive navigation paths and page layouts. We put the necessary back-end applications in place to meet the site’s objectives. And we engage you in our comprehensive “NeatCheck” assessment to ensure that every aspect of the project is on target with the stated objectives.

• Implementation

Lastly, NeatWeb’s implementation phase involves production, validation and testing, search-engine submission, deployment of a pay-per-click strategy (when applicable) and training clients on how to track, monitor and analyze conversion metrics.