SEO and Site Marketing Services

Before you can convert potential prospects to inquiries, leads or sales, you must first attract them to your website. That’s why at NeatWorks, we offer a variety of search marketing services to help you drive a steady stream of high-quality website traffic. Our capabilities include organic search engine optimization (SEO), pay-per-click search engine marketing, hourly consulting and comprehensive annual engagements.

Search Engine Optimization (SEO)

The Internet is brimming with free yet contradictory advice on suggested shortcuts and oversimplified techniques to help you achieve high organic (non-paid) search engine rankings. Worse yet, hundreds of SEO firms promise the world to their prospects. Many supposedly “guarantee” #1 positions and employ questionable “black-hat” tactics that can penalize your site’s pages or get your site banned from the search engines.

At NeatWorks, we take a cautious and balanced, yet comprehensive approach to SEO by engaging only in legal “white-hat” practices. We temper proven optimization techniques with strong and engaging copy. And we shift the focus away from one-shot, quick-fix optimization to instead help you develop a practical and sustainable organic search methodology.

The result is higher, better-quality traffic and increased conversions once your visitors arrive.

Our Approach

Our SEO approach involves optimizing selected pages on your site for a wide range of search terms. But not just any term that sounds good. We stick to the keywords and phrases your target audience is actually using to find what you’re selling. From there, the proven strategies we employ help elevate your site higher in a search engine’s organic listings.

As we work through this process, we explain (in plain English!) what we’re doing and why. This “teach the hungry to fish” approach removes the mystique from SEO, helps you better understand the dynamics behind it and enables you to further refine your site to continue improving your rankings over time.

Pay-Per-Click (PPC) Search Engine Marketing

Pay-per-click (PPC) ads are the “sponsored” results you see at the very top and right column in search engine returns. This innovative, proven marketing tactic allows you to bid on keywords to help guide your ad’s placement. But unlike traditional advertising, instead of paying for your ad to be displayed in search results, you pay only when someone clicks on your message — an action that takes visitors to a designated page on your website.

Through our PPC advertising services, we can help you craft brief, compelling sales messages and strategically bid for positioning on search engine results pages. When used as a component of an integrated marketing effort, PPC can be a very effective way to quickly promote your offer to a highly targeted audience.

To learn more about how we can help you drive more and better-targeted traffic to your site through our search marketing services, give us a call or drop us a line.