Conversion Metrics

Conversion Metrics Simplified

Understanding conversion metrics can help you to quickly identify the optimal advertising and website strategies for your business. Many companies are unsure what these metrics mean. Others struggle when deciding which ones relate to their businesses.

However, more and more companies now realize that metrics analysis — especially that of conversion metrics — is vital for success. Conversion metrics can help you quickly identify the optimal advertising and website strategies for your business. And by educating yourself, you can become armed with “need-to-know” information to guide your strategic thinking and establish an objective baseline for making better website decisions.

Important Conversion Metrics

So, what conversion metrics are truly important? Which ones can have the biggest impact on your business? Here are the metrics you should be familiar with:

• Conversion rate
• Cost per conversion
• Cost per visitor
• Business objective