Client’s Objective

Ed Gandia is a copywriter and consultant for B2B software companies. Ed’s business had grown exponentially since its inception in early 2004, and his homegrown website no longer reflected the image necessary to establish credibility with a sophisticated target market.

Ed needed a new look for his website while keeping his original company logo, which had a certain level of brand recognition within his target audience. Specifically, he was looking for a clean and professional image that would speak directly to his audience and inspire confidence.

He also needed imagery and design that conveyed his value beyond mere words and content, since Ed offers marketing strategy and takes pride in becoming a trusted advisor for his clients.

Results

The new site leverages Ed’s existing logo while raising the level of professionalism. “It’s a dramatic improvement from my initial site,” says Ed. “It reflects who I am much better than the previous website—and it helps to raise my credibility, which is something that content alone can’t always do.”

Ed also commented that the response from clients and prospects has been extremely positive. “One of the first things prospects tell me is how impressed they are with the site’s design and layout. That first impression alone has helped me secure more business, faster.”

Before & After

Client Testimonial

“It’s a dramatic improvement from my initial site,” says Ed. “It reflects who I am much better than the previous website—and it helps to raise my credibility, which is something that content alone can’t always do. One of the first things prospects tell me is how impressed they are with the site’s design and layout. That first impression alone has helped me secure more business, faster.”