Client’s Objective

Theragenics Corporation is a publicly traded biotech company that specializes in Brachytherapy. The company has grown since inception and has acquired a number of other related companies. Their major objective is to develop a site that would strengthen the corporate brand and showcase its subsidiaries as independent entities.

Challenge

The new site required a number of new features that would streamline some of client’s processes, e.g. applying for a job. The brand colors were also to be toned down without being lost so that it does not overshadow that of the subsidiaries. The company also wanted the new look and feel to be reflected on their investor portal which is an external feed.

Results

The new site integrates client’s existing logo, information about subsidiaries and their products in a complementing manner. The subsidiaries are featured by a sampling of its products and external links to their site. The new site also incorporates online job application forms with a resume upload link. This will make it easier and faster for the HR department to receive applications. The new site also incorporates investor info as an internal part of the site rather an external browser used on the old site. The navigation between the site and investor information portal is seamless and site users don’t know they have left the site.

Before and After 

Services Used

• Content Management System
• Video Cast Capability
• Interface Design
• NeatWeb Process